Car driving on a long stretch of road through a forest

Function and Sustainability

SA Automotive is a full-service interior trim supplier whose team of experts will partner with you to provide the most practical and technical solution possible. SA constantly strives to innovate and exceed customer expectations while reducing our environmental footprint.

Our commitment to sustainability and the well-being of our associates and communities is a high priority and is embedded into our company culture, manufacturing practices and products.

Company Vision

To set the standard for service in the automotive industry by continually exceeding our customer’s expectations for product quality, delivery, and customer support.

  • To offer unique, diversified and technically leading solutions to a diversified customer base in the global automotive supply market
  • Set the standard for service in our industry by continually exceeding our customer's expectations for product quality, delivery and customer support
  • Support global sales from multiple manufacturing sites located strategically across the globe
  • Challenge and empower one another to promote a safe, efficient and respectful working environment that ensures long term stability and employment security, providing opportunities for life-long personal and professional development

Our Mission

Provide the auto industry with custom solutions with a focus on quality and value.

  • Service OEM, Tier I and Tier II automotive suppliers with quality and value added products
  • Provide flexible and rapid response solutions to our customers driven by innovation
  • Provide a rewarding, safe and environmentally friendly workplace for our employees
  • Satisfy our shareholders expectations of growth and profitability

Core Values

Our success is attributed to an enthusiastic team structured culture that is centered around integrity, dignity and respect.


Treat All Individuals with Dignity & Respect


Promote a Healthy Work-Life Balance & Clean/Safe Workplace Environment


Encourage Long-Term Customer & Supplier Relationships


Focus on Meeting Internal & External Customer Needs & Expectations


Encourage Employees to Reach Their Full Potential


Solve Problems Quickly & Effectively as a Team


Protect Environment & Contribute to Community

History of SA Automotive

American Wood Stock Company is Founded

American Wood Stock specialized in extrusion of plastic sheets (50/50 blend of P.P. and wood powder).

Establishment of ASAA, Inc.

ASAA Inc. purpose was to introduced “Wood Stock” molding technology to the U.S. Market.

ASAA, Inc. Sales Topped $160 Million in 10 Years.

Lear Corp., now IAC, acquires ASAA, Inc.

Creation of AESSE Investments, LTD.

Holding company providing integrated upper management and financial to its subsidiaries.

NWP Inc. (formerly North Wood Plastics) is Founded

NWP specializes in sheet extrusion (XR Sheet and Lam Stock) of moldable substrates for automotive interiors.

Acquisition of S Group Automotive

S Group Automotive achieves world class status as a molder of automotive interior components.

Acquisition of SK Automotive

SK Automotive is a world class molder of automotive interior components strategically located in Puebla, Mexico.

S Group Automotive Awarded Certificate of Achievement from Chrysler

The 2011 Outstanding Quality Performance Award. Implementation of PU/GF process in Webberville for load floor applications.

First headliner program awarded in Mexico.

SA Automotive is Launched

S Group Automotive, Shea Interiors, and SK Automotive consolidated into one company and rebranded as SA Automotive.

SA Engineering plant in Livonia, Michigan opens

BMW & Mercedes-Benz award new business to our Mexico location

GSLA was created

SA Automotive and Green & Light partner in a Joint Venture for the PU spray technology better know as Baypreg.